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Masterful Marketing : How to Dominate Your Market With a Value-Based Approach Suclass Code_1NO Explore the difference between prokaryoticMasterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the