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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products 87 Es fehlten ganz einfach dieEssay from the year 2008 in the subject Business economics Offline Marketing and Online Marketing, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, language: English, abstract: This report will analyse the Maslows hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in